The global resource for responsible traveler education and marketing

Empowering Destinations to Foster Responsible Travel

Travel with Care is the world’s leading resource for developing and managing responsible-traveler education and marketing to visitors. It covers the critical messages to communicate to visitors and is supported by global best practices, case studies and research.

This free resource for destination marketing & management organizations (DMOs), government agencies and tourism businesses is a pro bono project of Miles Partnership and Purdue University’s Sustainable Tourism and Responsible Tourism Lab in the White Lodging – J.W. Marriott Jr School of Hospitality Management along with other industry supporters and sponsors.

Travel with Care is building a community of tourism organizations committed to helping travelers contribute positively to the destinations and communities they visit. These initiatives will shape the future of responsible tourism, fostering sustainable practices that ensure every journey leaves a lasting positive impact.

Recent Resources

Case Studies | Spotlights

  • AppreciateAZ, launched in 2020 by the Arizona Office of Tourism in collaboration with Leave No Trace, is an educational program designed to ...

    19 November, 2024

  • Killarney's reusable coffee cup initiative reduces waste and fosters responsible tourism by encouraging visitors to opt for reusable cups, a...

    10 November, 2024

  • Valencia’s Sustainable Attitude campaign fosters responsible tourism by promoting water conservation and eco-friendly practices, engaging to...

    10 November, 2024

Case Studies

Explore our case studies on effective responsible travel strategies, like New Zealand’s Tiaki Promise. Learn how destinations successfully engage travelers and locals in sustainability, providing actionable insights for enhancing your own tourism practices.

Tiaki Promise

The Tiaki Promise was developed and launched in 2019 as a set of guiding principles to educate both visitors and locals to travel in a thoughtful and sensitive manner

Traveler Messaging

Encourage travelers to respect both the environment and local cultures. Promote responsible tourism by educating on sustainable habits, like recycling and energy efficiency. Highlight the importance of supporting local businesses and respecting traditions. Guide tourists to be mindful, creating positive impacts.

Global Best Practice

Discover how top global destinations promote sustainable tourism. Our guide distills best practices in responsible traveler education and marketing, highlighting key strategies for effective communication and engagement. Learn from leading examples and integrate these insights into your campaigns.