Therefore, the travel industry is increasingly investing in programs designed to help visitors travel more responsibly. There is no silver bullet to ensure visitors contribute positively when they visit and DMOs are using a range to techniques to support responsible travel.

Responsible traveler education teaches visitors to proactively manage their travel decisions — creating positive impacts on their destinations and minimizing negative travel effects.

Destination marketing campaigns designed to encourage responsible-travel behaviors — from traveling in low and shoulder seasons to buying local — maximize the benefits of travelers in destination communities.

Destination Development and Placemaking Activities that incorporate best practices in the design of public spaces and attractions can encourage responsible traveler behaviors.

Travel with Care is a free industry resource that helps destination organizations, tourism businesses and governments develop and manage responsible traveler-education strategies. These strategies not only positively impact the tourism industry and visitors but also many local communities and environments worldwide.

This website highlights global best practices, quality resources and tools, case study examples and responsible-travel research from destinations around the world with examples ranging from Amsterdam to New Zealand, Colorado to Iceland and beyond.

Join our community of tourism professionals committed to support responsible travel and share how you are encouraging visitors to travel with care.