Encourage visitors to Buy Local
Encouraging visitors to Buy Local is a powerful way to ensure the economic benefits of tourism stays in the community. Buy Local Campaigns reduce economic leakage—the money that is lost to the community when money leaves the local economy. Encouraging travelers to visit small businesses, go to farmers markets and craft fairs, or eat at farm-to-table cafes ensures that tourism has the biggest possible economic impact.
For more details on the importance of encouraging visitors to shop locally and examples of campaigns that are working, click through to our Shop Local brief.
