Enjoy Florence

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05 May Enjoy Florence

Posted at 23:23h in Spotlight by
SPOTLIGHT

#EnjoyRespectFirenze

Country: U.S.
Lead Agency: Colorado Tourism Office with Leave No Trace and a range of partner public- and private-sector organizations

Consumer website | Industry website

Florence has been a destination for over 2000 years and is one of the most popular places to visit in Italy.

The Enjoy Florence, Respect It campaign encourages visitors to care for the city. The guidance provides information on what is prohibited and suggests good practices for visitors. As their website says – Florence is even more beautiful if everyone contributes to making it more livable.

Good guests respect the concerns of their host communities. The #EnjoyRespectFirenze helps visitors know exactly how to travel with care for Florence.

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Jonathon Day
gjday@purdue.edu

Dr. Jonathon Day, an Associate Professor at Purdue's School of Hospitality and Tourism Management, has over 20 years of experience in destination management. His research focuses on sustainable tourism and responsible travel, emphasizing corporate social responsibility and social entrepreneurship.