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Helping Visitors Make Their Money Matter

Home > What > Guidelines to Customize > #7 Helping Visitors Make Their Money Matter in Your Destination

Most destination marketing and management organizations (DMOs) would place improving the economic benefits from tourism pretty high on their list of priorities. The good news is that visitors want to ensure their money supports local businesses and the destination community. DMOs help travelers to spend wisely and support locals, maximizing the benefits of visitor expenditure. Programs that encourage travelers to buy from small businesses, local artisans and farm-to-table restaurants create great visitor experiences and keep the money in the destination.

Real-World Examples

View some real-world examples of how DMO’s from around the world have created campaigns that embody this traveler care code message.