Inspiring Responsible Travel

Increasingly, DMOs are partnering with influencers to amplify their marketing, and that includes encouraging visitors to travel responsibly. 

 Visit California is committed to encouraging visitors to travel responsibly. In addition to the resources they have on, they work with their Global Influencer Advisory Board to encourage behaviors that support sustainable tourism such as reducing the pressure in peak periods, and encouraging visitors protect and preserve California for generations to come. Visit California provides responsible travel guidance for influencers and traditional media. Digital influencers are encouraged to connect with local residents, use imagery depicting responsible travel practices, and generally show followers how to be eco-responsible.

Tip for DMOs

Influencers can be valuable partners in promoting responsible visitor behavior. Provide creators with clear guidance, encourage authentic storytelling that reflects local values, and ensure sustainability is integrated into campaign expectations.