58% of travelers cite concerns about overtourism as a factor influencing their destination choices.
The Portrait of American Travelers® by MMGY revealed that Americans are traveling more in 2025 than they have in the past five years. The study surveyed over 4,500 active leisure travelers. It is clear that “sustainability matters – as long as it’s affordable.”
Travelers show a strong preference for eco-friendly options that do not come at an added cost. Additionally, 58% of travelers cite concerns about overtourism as a factor influencing their destination choices over the next five to 10 years.
