Return the Love

Puerto Rico strives to attract mindful travelers. Through educational tips from partners and storytelling, it shows how to enjoy the Island, respect the destination, and preserve it for future generations. 

Tourism plays a vital role in Puerto Rico’s economy. While visitors often return to the island and express a deep affection for its people and places, positive feelings alone do not always translate into responsible behavior.

To help encourage more responsible travel, Discover Puerto Rico launched the Return the Love initiative. 

The campaign invites visitors to build a deeper relationship with Puerto Rico by experiencing the island with care and respect. The message is simple: when you love the Island, it loves you back.

The initiative encourages visitors to make more responsible choices; it strengthens community pride by elevating local voices, and it deepens the bond with past visitors.

Educational videos featuring Puerto Rican celebrities and local tourism partners provide practical guidance on how visitors can travel more responsibly and inspire a sense of stewardship among them. 

Return the Love connects visitors’ affection for Puerto Rico with specific responsible actions. By making stewardship part of the visitor experience and amplifying local voices, the initiative demonstrates how destinations can inspire travelers to become better guests while strengthening community pride.