Incentivizing better travel behaviors

Sedona: Incentivizing better travel behavior

Destination: Sedona, Arizona

Organization: Visit Sedona

Consumer website

The Sedona Chamber of Commerce & Tourism Bureau is motivating travelers to protect their destination when they visit. One of Sedona’s most creative initiatives is the Micro-Trash Trail Team Membership. Visitors and residents are invited to collect small pieces of litter from trails items that are easy to overlook but can have lasting impacts on wildlife and the environment. Participants receive a certificate, a reusable metal water bottle, and a Micro-Trash Trail Team sticker, turning a simple act of stewardship into a shared community effort.