Travelers Need Help

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02 May Travelers Need Help

Posted at 21:31h in Insight by

Travelers want to travel more sustainably, but they need your help.

Two recent studies emphasize the importance of the role destination marketing and management organizations (DMOs) and tourism businesses play in encouraging responsible travel. A 2023 Booking.com Sustainable Travel Report found (66% of people want to leave the destination better than when they arrived, but 40% don’t know how to find activities that ensure they are giving back to the community.

The Expedia Group’s 2022 Sustainable Travel Study found that seven in 10 consumers feel overwhelmed by starting the process of being a more sustainable traveler. The respondents to this study are looking for sustainable-travel information from trusted travel resources. Fifty percent of respondents would like to see more information on how to be a more sustainable traveler from local destination, tourism or visitor-resource groups.

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Jonathon Day
gjday@purdue.edu

Dr. Jonathon Day, an Associate Professor at Purdue's School of Hospitality and Tourism Management, has over 20 years of experience in destination management. His research focuses on sustainable tourism and responsible travel, emphasizing corporate social responsibility and social entrepreneurship.