Amsterdam Attracting the Right Visitors

A cyclist rides along a canal in a quiet Amsterdam neighborhood, with traditional Dutch houses featuring red and blue facades visible across the water on a sunny day.

Amsterdam Attracting the Right Visitors

Amsterdam Attracting the Right Visitors

I amsterdam and the Shift Toward Quality Over Quantity

Destination: Amsterdam, The Netherlands

Organization: I Amsterdam

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Attracting responsible travelers is a foundation on which the best tourism outcomes are laid. Rather than focusing on visitor numbers, Amsterdam pursues a model that prioritizes quality of life for locals and meaningful experiences for travelers. By strengthening the city’s reputation and establishing clear guidelines for businesses, communities, and visitors, Amsterdam&Partners promotes a more sustainable and inclusive city for everyone. Their strategy is built around eight key factors that reinforce this long-term vision.

Building Knowledge

Amsterdam&Partners actively gathers insights from best practices across local and international destinations. By empowering organizations with education on regenerative practices and their positive impacts, they help cultivate a city ecosystem that values learning, collaboration, and continuous improvement.

Creating Meaningful Connections

Amsterdam&Partners brings together partners aligned with the city’s sustainability goals, helping balance social needs with environmental limits. Working with local businesses and communities ensures that economic benefits support overall wellbeing.

Ensuring Long-Term Sustainability

Monitoring progress is central to maintaining momentum. Amsterdam&Partners tracks and evaluates their initiatives to ensure they are meeting sustainability goals and strengthening the city’s future resilience.

Telling Engaging, Responsible Stories

Amsterdam inspires both residents and visitors to adopt responsible, sustainable behaviors. Through storytelling, cultural activities, and messages that promote local sourcing, they highlight how responsible behaviors from visitors and residents can positively support the city.

Advocating for a Regenerative Mindset

Beyond sustainability, Amsterdam&Partners champions a regenerative approach, one where visitors and locals not only reduce harm but actively contribute to the city’s long-term health. By framing tourism as a shared responsibility, they encourage everyone to help Amsterdam thrive for generations to come.

Roya Sadat Alavipour
ralavipo@purdue.edu