Oslo

Visit Oslo’s innovative approach to addressing overtourism

City and Country: Oslo, Norway
Organization: Visit Oslo

Consumer website

How can destinations attract more travelers who appreciate more immersive experiences?

Visit Oslo released a tourism advertisement video in June 2024 that encourages tourists to “life-see” rather than just sightsee. The ad promotes a deeper, more mindful approach to travel, encouraging tourists to immerse themselves in local experiences rather than rushing through a checklist of attractions. Visit Oslo aims to shift the traveler mindset from observation to meaningful interaction. This innovative approach has gained attention for its emphasis on the impacts of overtourism and inspires tourists to seek authentic experiences.

Click here to watch Visit Oslo’s video.

More informaion: https://www.visitoslo.com/en/trade-media-cruise/media/oslo-in-the-media/is-it-even-a-city/