23 Jul Effectively Telling your Sustainability Story
Effectively telling your sustainability story can be challenging. Sharing your progress, encouraging responsible travel behaviors, and avoiding accusations of greenwashing are difficult things to do. Fortunately, there are great resources available to help guide you through this communication minefield.
Earthcheck’s guide, Sustainability Storytelling for tourism and hospitality destinations: How to tell your story without greenwashing, provides a clear roadmap for better sustainability communications. The guide walks DMO managers and tourism professionals through key elements of a communication strategy, including determining your audience, articulating your goals and ambitions, curating your messages, and how to amplifying your story.
Check out Earthcheck’s Communication Guides:
