02 Sep Visit North Iceland
Visit North Iceland
From practical tips to community-driven projects, Visit North Iceland is proving that sustainability isn’t just a message for visitors, it’s a way of shaping the entire travel experience.
Destination: Northern Iceland
Organization: Visit North Iceland
Visit North Iceland’s Sustainable Traveling page takes a clear and accessible approach to encouraging responsible travel. Prominently located under the “Travel Info” tab, the page ensures that guidance on sustainability is easy to find rather than hidden behind multiple clicks.
It begins with practical tips for visitors that lists small but impactful actions travelers can take to minimize their footprint. Beyond visitor advice, the page highlights North Iceland’s broader sustainable tourism development project, a collaborative initiative with multiple partners that reflects a holistic commitment to responsible travel.
The region’s strategy emphasizes slow and mindful tourism, encouraging travelers to stay longer, explore at a measured pace, and venture into less-visited areas. This approach not only enriches the visitor experience but also helps balance tourism flows. By expanding all-year-round services and offers, North Iceland reduces pressure on the busy summer season and creates a steadier source of income for local communities.
One key example is the Taste North Iceland initiative, which strengthens connections between visitors and local food culture by showcasing regional restaurants and cafés.
This demonstrates how North Iceland is weaving sustainability into both visitor behavior and destination development. Altogether, the page is a great example of presenting clear guidance to visitors, but also showcases the strategies the destination is taking in their sustainable tourism journey.
