Canada’s Take Your Maple Leave Campaign

A person stands on a rocky shoreline holding a waving Canadian flag, with a scenic backdrop of a lake and mountains at sunset. The bold red text "MAPLE LEAVE" is displayed across the image, with "Presented by Canada" written below.

Canada’s Take Your Maple Leave Campaign

Take Your Maple Leave Campaign

Country: Canada

Organization: Destination Canada

Consumer website

Destination Canada’s “Take Your Maple Leave” campaign invites Americans to find respite from daily stress by exploring Canada’s vast natural landscapes and vibrant cities. The campaign encourages travelers to “Maple Leave” their worries behind and immerse themselves in experiences such as the Free Spirit Spheres in Qualicum Beach, the Sea to Sky Gondola in Squamish, and the Ekionkiestha’ National Longhouse in Wendake. By promoting these destinations, the campaign emphasizes slow and responsible travel, urging visitors to unplug, unwind, and appreciate the country’s diverse offerings. This initiative positions Canada as a refreshing escape, highlighting its wide-open spaces and welcoming communities as the perfect antidote to a stress-filled world.

Click here to watch the “Take Your Maple Leave” campaign.

Ailin Fei
afei@purdue.edu