Encouraging Ocean Friendly Travel

How can DMOs encourage visitors to protect marine destinations? Here is a selection of practices that are working for destinations around the world.

Providing visitors with clear guidelines for ocean-friendly behavior ensures they understand their role in protecting marine ecosystems.For example, the Hanauma Bay Nature Preserve, located along the southeast coast of the Island of Oʻahu in Hawaii, has implemented a mandatory 9-minute safety video visitors who arrive at Hanauma Bay will have to watch. This educational video explains the importance of coral reef conservation and provides practical tips such as avoiding sunscreen harmful to marine life and not stepping on coral. DMOs can replicate this by creating digital or in-person workshops and distributing information through travel brochures or social media channels.

Encouraging travelers to minimize their environmental footprint by promoting eco-friendly practices and businesses to contribute to ocean friendly travel. For example, Visit Maldives provides green travel tips that educates travelers about ocean friendly practices,such as using environmentally-friendly sunscreen, supporting coral restoration efforts, and taking part in environmentally-friendly excursions and more. DMOs can partner with local businesses to highlight eco-conscious tours and experiences to create a comprehensive guide for green travel in their destinations.

Collaborating with local organizations can amplify conservation messages and involve travelers directly in preserving marine environments. For example, Vancouver Island promotes ocean stewardship through partnerships with conservation groups, offering programs like beach cleanups and marine wildlife education. Vancouver Island supports Ocean Friendly businesses and nonprofits across the island who execute business practices that support a clean and healthy coastal ecosystem. DMOs can host or sponsor similar events and encourage visitors to participate in hands-on conservation activities during their visit.

For destinations near oceans or bodies of water, promoting ocean-friendly travel can help preserve the natural beauty that attracts visitors to their destinations. O‘ahu, the Maldives, and Vancouver Island provide excellent examples of how education and partnerships can inspire responsible travel behaviors. Together, we can protect our oceans for future generations while enhancing the travel experience.