Partnering with Tour Operators Towards Responsible Travel

Aerial view of a lush green island in a turquoise bay, with the text "Amazing Thailand EF Ultimate Break The Thailand Collection" overlaid.

Partnering with Tour Operators Towards Responsible Travel

DMOs and Tour Operators can work together for responsible travel. The Tourism Authority of Thailand and EF Ultimate Break have partnered to launch a Responsible Travel initiative, creating sustainable tour itineraries that emphasize eco-friendly practices, cultural engagement, and community support. This collaboration showcases how DMOs can work with tour operators to promote responsible tourism through intentional and meaningful tours.

By seeking out tour operators that prioritize sustainability, DMOs can help design tours that minimize environmental impact and educate travelers on responsible behaviors. For example, EF Ultimate Break incorporates eco-friendly practices and community engagement into its tours. Through this partnership, over a dozen new responsible travel itineraries have been developed in Thailand.

Beyond itinerary development, this partnership also provides resources to inform travelers about sustainable tourism, including eco-friendly accommodations, responsible wildlife interactions, and cultural sensitivity. By integrating educational components, EF Ultimate Break encourages travelers to adopt responsible behaviors while immersing themselves in local traditions and supporting local businesses.

Ailin Fei
afei@purdue.edu