Mālama Hawai‘i

A group of people stands on a lush coastal hillside in Hawaiʻi, looking out over the ocean. One person points toward the horizon. The image promotes the Mālama Hawaiʻi initiative with the slogan "Take a Trip That Gives Back."

Mālama Hawai‘i

Mālama Hawai‘i 

State, Country: Hawai’i, United States

Organization: Hawaiʻi Tourism Authority

Consumer website

In Hawaiʻi, caring for the land isn’t just tradition – it’s an invitation.

Mālama Hawaiʻi is a regenerative tourism initiative that invites visitors to actively care for the Hawaiian Islands through meaningful volunteer experiences. Rooted in the Hawaiian value of mālama, meaning “to care for” or “to give back,” the program encourages travelers to engage in activities like beach cleanups, native tree planting, sustainable farming, and cultural preservation efforts. These hands-on opportunities allow visitors to connect deeply with Hawaiʻi’s environment and communities, fostering a sense of stewardship and respect.

The program is a collaboration between the Hawaiʻi Tourism Authority, local organizations, and hospitality partners, offering over 350 volunteer opportunities across the islands. Participants may also receive perks such as hotel discounts or free nights in exchange for their contributions.

Mālama Hawaiʻi emphasizes leaving the destination better than it was found, aligning with the broader goals of sustainable and mindful travel. By participating, travelers not only enrich their own experiences but also support the preservation of Hawaiʻi’s unique ecosystems and cultural heritage.

Ailin Fei
afei@purdue.edu