Author: Reed Davisson

04 November, 2025 in Insight

Why Morning Matters for Sustainable Travel

A blue graphic with yellow text that reads, “While travel posts can inspire, they can also create pressure and unease. This is what scholars call social media–induced travel anxiety.” The image includes a white suitcase icon with the words “Travel With Care.”

17 October, 2025 in Insight

Does “Picture Perfect” backfire on social media?

A green and blue graphic with a quote that reads: "A campaign that champions sustainability must be paired with reducing barriers like making eco-options easily available and affordable." Below the quote, a white icon of a suitcase with a leaf on top has "TRAVEL WITH CARE" written inside.

01 October, 2025 in Insight

From Intent to Action

A teal background with two yellow circles in the top left and bottom right corners. White text at the top reads "RESEARCH INSIGHT" with a yellow line underneath. Below that, in large white text, a quote says: "Well-designed signage can improve visitor safety in a subtle and effective way." In the bottom left corner, a white icon of a suitcase with a leaf on top is next to the words "TRAVEL WITH CARE" in white, stacked text.

17 September, 2025 in Insight

Cues for Caution

02 September, 2025 in Insight

The Power of Cuteness

Graphic with turquoise background featuring the text “Research Insight: Nudge+ equals increase in pro-environmental attitudes and intentions” and a white suitcase icon labeled “Travel With Care,” accented with yellow arcs.

11 August, 2025 in Insight

Small Nudges, Big Impact

15 May, 2025 in Insight

Green Travel Choices Can Be Influenced by Color

08 April, 2025 in Insight

Clear and Concise Messages are the Best Warnings

A square graphic with a teal background and two yellow circles, one in the upper left corner and one in the lower right. In the center is a white square with rounded corners, containing a stylized icon of a suitcase with a leaf on it, and the text "TRAVEL WITH CARE" in a bold font. Above the white square is the text "RESEARCH INSIGHT" in a smaller font, and below it is a quote in quotation marks: "DMOs could utilize AI-powered chatbots to educate tourists on responsible and sustainable travel behaviors."

08 April, 2025 in Insight

Chatbots’ influence on pro-environmental behavior