Insight

16 June, 2025 in Insight

When AI Meets Tourism

16 June, 2025 in Insight

Guilt as a Guide

While 92% acknowledge the importance of sustainable travel, a little less than 57% said they practiced it.

— Trip.com

15 May, 2025 in Insight

Green Travel Choices Can Be Influenced by Color

08 April, 2025 in Insight

Clear and Concise Messages are the Best Warnings

A square graphic with a teal background and two yellow circles, one in the upper left corner and one in the lower right. In the center is a white square with rounded corners, containing a stylized icon of a suitcase with a leaf on it, and the text "TRAVEL WITH CARE" in a bold font. Above the white square is the text "RESEARCH INSIGHT" in a smaller font, and below it is a quote in quotation marks: "DMOs could utilize AI-powered chatbots to educate tourists on responsible and sustainable travel behaviors."

08 April, 2025 in Insight

Chatbots’ influence on pro-environmental behavior

10 March, 2025 in Insight

The Power of Storytelling: How Goal Framing Inspires Responsible Travel

04 February, 2025 in Insight

Green influencers inspire responsible travel

A blue graphic with the heading "Research Insight" in yellow text, featuring the quote "By emphasizing the environmental benefits of using public transport, DMOs can encourage responsible travel behaviors." In the bottom left corner, there is a white suitcase icon with a leaf and the text "Travel with Care."

10 November, 2024 in Insight

What helps travelers choose public transport?

“Leveraging augmented reality and virtual reality fosters responsible travel behavior among tourists.”

10 November, 2024 in Insight

Using AR & VR to promote cultural involvement