#6 Be Good Guests Tag

08 April, 2025 in Insight

Clear and Concise Messages are the Best Warnings

A stylized digital graphic featuring a minimalist illustration of mountains with a flag at the peak. The background consists of abstract earth-toned shapes. The text reads, "CONQUER THE EASY ADVENTURES, THEN GO FOR THE BIG ONES." Below, the phrase "IDAHO TRAVEL WITH CARE" is displayed in bold lettering.

08 April, 2025 in Spotlight

Idaho’s Travel with Care

A square graphic with a teal background and two yellow circles, one in the upper left corner and one in the lower right. In the center is a white square with rounded corners, containing a stylized icon of a suitcase with a leaf on it, and the text "TRAVEL WITH CARE" in a bold font. Above the white square is the text "RESEARCH INSIGHT" in a smaller font, and below it is a quote in quotation marks: "DMOs could utilize AI-powered chatbots to educate tourists on responsible and sustainable travel behaviors."

08 April, 2025 in Insight

Chatbots’ influence on pro-environmental behavior

A person stands on a rocky shoreline holding a waving Canadian flag, with a scenic backdrop of a lake and mountains at sunset. The bold red text "MAPLE LEAVE" is displayed across the image, with "Presented by Canada" written below.

10 March, 2025 in Spotlight

Canada’s Take Your Maple Leave Campaign

10 March, 2025 in Insight

The Power of Storytelling: How Goal Framing Inspires Responsible Travel

Aerial view of a lush green island in a turquoise bay, with the text "Amazing Thailand EF Ultimate Break The Thailand Collection" overlaid.

10 March, 2025 in Tip

Partnering with Tour Operators Towards Responsible Travel

A snorkeler wearing a mask, snorkel, and yellow fins swims through a vibrant coral reef, surrounded by a school of orange and brown fish. The clear blue water allows for a stunning view of the marine ecosystem, with colorful corals and various fish species in the background.

04 February, 2025 in Tip

Encouraging Ocean Friendly Travel

A person stands near the edge of a winding, crystal-clear river surrounded by a landscape of golden autumn trees and towering mountains in the background. The sky is a mix of blue and soft clouds, adding depth to the serene natural setting.

04 February, 2025 in Case Study

Policies for good: Car-Free responsible travel

A scenic aerial view of Esperance, Australia, featuring rugged rock formations, lush green vegetation, and the deep blue ocean stretching toward the horizon. The golden light of the setting sun casts a warm glow over the landscape. White text in the center reads, "The Esperance Promise," with a tagline below stating, "Esperance. In your element."

04 February, 2025 in Spotlight

The Esperance Promise: Nudging Travel with Care

A stunning aerial view of a lake in Finland, featuring numerous small, tree-covered islands surrounded by calm, reflective waters. The sky is dotted with soft clouds, whose reflections create a mirror-like effect on the lake's surface. The lush greenery contrasts beautifully with the deep blue water, highlighting the serene natural beauty of the region.

04 February, 2025 in Spotlight

Ten routes for exploring Finland responsibly