Research and Insights Tag

A green background graphic featuring a research insight that reads, “Pro-environmental messages are more effective when framed prescriptively (emphasizing what tourists should do),” with a white suitcase icon labeled "Travel With Care."

24 June, 2025 in Insight

Do This, Not That?

58% of travelers cite concerns about overtourism as a factor influencing their destination choices.

— MMGY Travel Intelligence

16 June, 2025 in Insight

When AI Meets Tourism

16 June, 2025 in Insight

Guilt as a Guide

13 June, 2025 in Brief

“The White Lotus” Effect

While 92% acknowledge the importance of sustainable travel, a little less than 57% said they practiced it.

— Trip.com

15 May, 2025 in Insight

Green Travel Choices Can Be Influenced by Color

Screenshot of the "Act for More Sustainable Tourism" campaign webpage by ONLYLYON, promoting collaborative efforts to transform tourism in Lyon into a more environmentally and socially responsible model.

29 April, 2025 in Brief

Feedback That You Can Use

08 April, 2025 in Insight

Clear and Concise Messages are the Best Warnings

A square graphic with a teal background and two yellow circles, one in the upper left corner and one in the lower right. In the center is a white square with rounded corners, containing a stylized icon of a suitcase with a leaf on it, and the text "TRAVEL WITH CARE" in a bold font. Above the white square is the text "RESEARCH INSIGHT" in a smaller font, and below it is a quote in quotation marks: "DMOs could utilize AI-powered chatbots to educate tourists on responsible and sustainable travel behaviors."

08 April, 2025 in Insight

Chatbots’ influence on pro-environmental behavior