Research and Insights Tag

15 May, 2025 in Insight

Green Travel Choices Can Be Influenced by Color

Screenshot of the "Act for More Sustainable Tourism" campaign webpage by ONLYLYON, promoting collaborative efforts to transform tourism in Lyon into a more environmentally and socially responsible model.

29 April, 2025 in Brief

Feedback That You Can Use

08 April, 2025 in Insight

Clear and Concise Messages are the Best Warnings

A square graphic with a teal background and two yellow circles, one in the upper left corner and one in the lower right. In the center is a white square with rounded corners, containing a stylized icon of a suitcase with a leaf on it, and the text "TRAVEL WITH CARE" in a bold font. Above the white square is the text "RESEARCH INSIGHT" in a smaller font, and below it is a quote in quotation marks: "DMOs could utilize AI-powered chatbots to educate tourists on responsible and sustainable travel behaviors."

08 April, 2025 in Insight

Chatbots’ influence on pro-environmental behavior

10 March, 2025 in Insight

The Power of Storytelling: How Goal Framing Inspires Responsible Travel

A white rectangular sign with black lettering stating "NOTICE SHORT-TERM RENTALS ARE STRICTLY PROHIBITED. A SHORT TERM RENTAL IS A STAY OF 30 DAYS OR LESS. VIOLATORS WILL BE PROSECUTED." The sign is affixed to a wooden surface.

10 March, 2025 in Brief

Short-Term Rental Bans

04 February, 2025 in Insight

Green influencers inspire responsible travel

A blue graphic with the heading "Research Insight" in yellow text, featuring the quote "By emphasizing the environmental benefits of using public transport, DMOs can encourage responsible travel behaviors." In the bottom left corner, there is a white suitcase icon with a leaf and the text "Travel with Care."

10 November, 2024 in Insight

What helps travelers choose public transport?

“Leveraging augmented reality and virtual reality fosters responsible travel behavior among tourists.”

10 November, 2024 in Insight

Using AR & VR to promote cultural involvement

An illustrated turtle named Flynn welcomes visitors to Port Aransas and encourages them to help protect the island. Flynn is bright blue with an orange and red shell pattern. Below, Salty the Sea Otter, a plush puppet with a friendly face and brown fur, is introduced. Salty loves the island and emphasizes respecting the environment.

10 November, 2024 in Brief

Mascots and Characters