Research and Insights Tag

10 March, 2025 in Insight

The Power of Storytelling: How Goal Framing Inspires Responsible Travel

A white rectangular sign with black lettering stating "NOTICE SHORT-TERM RENTALS ARE STRICTLY PROHIBITED. A SHORT TERM RENTAL IS A STAY OF 30 DAYS OR LESS. VIOLATORS WILL BE PROSECUTED." The sign is affixed to a wooden surface.

10 March, 2025 in Brief

Short-Term Rental Bans

04 February, 2025 in Insight

Green influencers inspire responsible travel

A blue graphic with the heading "Research Insight" in yellow text, featuring the quote "By emphasizing the environmental benefits of using public transport, DMOs can encourage responsible travel behaviors." In the bottom left corner, there is a white suitcase icon with a leaf and the text "Travel with Care."

10 November, 2024 in Insight

What helps travelers choose public transport?

“Leveraging augmented reality and virtual reality fosters responsible travel behavior among tourists.”

10 November, 2024 in Insight

Using AR & VR to promote cultural involvement

An illustrated turtle named Flynn welcomes visitors to Port Aransas and encourages them to help protect the island. Flynn is bright blue with an orange and red shell pattern. Below, Salty the Sea Otter, a plush puppet with a friendly face and brown fur, is introduced. Salty loves the island and emphasizes respecting the environment.

10 November, 2024 in Brief

Mascots and Characters

A person stands inside a blue-tiled room, holding up a smartphone to take a picture of the intricate architectural design. The room features various shades of blue tiles and curved wooden windows.

22 October, 2024 in Brief

Influencers and Responsible Travel

02 October, 2024 in Insight

Fostering destination brand love

30 September, 2024 in Insight

Tourism branding and cultural values

25 September, 2024 in Insight

Environmental communication using narrative storytelling