Author: Ailin Fei

A medium shot of a woman and child in a forest setting. The woman, on the left, looks off-camera with a pensive expression. She has dark hair and is wearing a gray top. The child, in the foreground, faces away from the viewer and has long, light-colored hair. The text "Commit to a better future and take our Sustainable Finland Pledge" is superimposed in white letters over the image. The background is a blur of green foliage.

08 April, 2025 in Spotlight

Sustainable Finland Pledge

A wooden boardwalk leads through lush coastal vegetation to a sandy beach, where the sun is setting over the ocean. The sky transitions from deep blue to warm orange hues, reflecting on the calm waves.

08 April, 2025 in Spotlight

How to Beach Responsibly

A person wearing sunglasses and a backpack rides a bicycle through a sunlit field with golden grass, under a tree with green leaves. The morning or late afternoon sunlight filters through the branches, casting a warm glow over the scene.

08 April, 2025 in Tip

Sharing Best Practices with Visitors

A black bear stands in a shallow, rocky stream bed, holding a large, silvery fish in its mouth. The bear is facing away from the viewer, towards the right side of the image. Two white birds are visible in the background, one to the left and one to the right of the bear. The stream bed is filled with dark, wet rocks, and the background shows a dense green forest.

08 April, 2025 in Spotlight

Vancouver Island’s Bear Watching Experiences

A photograph of a busy historic village in Seoul, South Korea, showing tourists walking past a sign urging visitors to keep their voices down. The sign features an illustration of a person making a "shushing" gesture and includes text in Korean and English. The image has a news-style overlay with the headline "Overtourism Threatens Historic Seoul Village."

08 April, 2025 in Tip

Implementing Curfews to Combat Overtourism

08 April, 2025 in Insight

Clear and Concise Messages are the Best Warnings

A stylized digital graphic featuring a minimalist illustration of mountains with a flag at the peak. The background consists of abstract earth-toned shapes. The text reads, "CONQUER THE EASY ADVENTURES, THEN GO FOR THE BIG ONES." Below, the phrase "IDAHO TRAVEL WITH CARE" is displayed in bold lettering.

08 April, 2025 in Spotlight

Idaho’s Travel with Care

A square graphic with a teal background and two yellow circles, one in the upper left corner and one in the lower right. In the center is a white square with rounded corners, containing a stylized icon of a suitcase with a leaf on it, and the text "TRAVEL WITH CARE" in a bold font. Above the white square is the text "RESEARCH INSIGHT" in a smaller font, and below it is a quote in quotation marks: "DMOs could utilize AI-powered chatbots to educate tourists on responsible and sustainable travel behaviors."

08 April, 2025 in Insight

Chatbots’ influence on pro-environmental behavior

A scenic wooden boardwalk winds through lush green vegetation in a natural setting, with the logos of BC (British Columbia) and 4VI prominently displayed in the foreground. The sky is overcast, creating a serene and tranquil atmosphere.

10 March, 2025 in Case Study

From Promotion to Preservation: Vancouver Island’s 4VI

A person stands on a rocky shoreline holding a waving Canadian flag, with a scenic backdrop of a lake and mountains at sunset. The bold red text "MAPLE LEAVE" is displayed across the image, with "Presented by Canada" written below.

10 March, 2025 in Spotlight

Canada’s Take Your Maple Leave Campaign