Author: Ailin Fei

Cyclists ride along a scenic elevated bike path on Japan’s Shimanami Kaido, surrounded by lush greenery and overlooking the calm blue waters of the Seto Inland Sea.

31 July, 2025 in Tip

Leveraging Infrastructure to Support Responsible Tourism

31 July, 2025 in Spotlight

Visit Bend: Sustainability Fund

A scenic view of hikers standing atop a grassy, rocky hill in Tasmania, with misty valleys and mountain ranges in the background. The text “Come Down for Air” appears above the hikers, and “TASMANIA” is boldly displayed at the bottom.

31 July, 2025 in Spotlight

Tasmania: Come Down for Air

A dark teal background with the words "RESEARCH INSIGHT" at the top. Below that, in large yellow text, is the quote: "Food waste is now defined as anything that can't be made edible or repurposed creatively." In the bottom left corner, there's a white icon of a suitcase with a leaf on top and the words "TRAVEL WITH CARE" written below it in dark teal. There are also two partial green rings in the top left and bottom right corners.

16 July, 2025 in Insight

Turning Scraps into Stories

Graphic promoting Boone County tourism sustainability. A hiker stands on a rocky cliff at sunset, silhouetted inside the shape of a reusable water bottle. Text reads: “Awe-Inspiring Boone is relying on us. Preserve the Awe.”

16 July, 2025 in Spotlight

Explore Boone: Preserve The Awe

Panoramic view of Tbilisi, Georgia, featuring historic Narikala Fortress, colorful houses with balconies, and the sprawling cityscape under a partly cloudy sky.

15 July, 2025 in Tip

How and When to Welcome Travelers

A group of children and a guide engage in a gamified heritage tour at an ancient village in Vietnam, standing in front of a traditional tiled-roof building.

15 July, 2025 in Spotlight

Play to Learn: Vietnam’s Heritage Gamification

A green background graphic featuring a research insight that reads, “Pro-environmental messages are more effective when framed prescriptively (emphasizing what tourists should do),” with a white suitcase icon labeled "Travel With Care."

24 June, 2025 in Insight

Do This, Not That?

58% of travelers cite concerns about overtourism as a factor influencing their destination choices.

— MMGY Travel Intelligence

Aerial view of a rocky coastline meeting turquoise waters in Mallorca, with large white text reading “Our Pledge” and smaller text stating “Responsible Tourism in Mallorca – The island of tomorrow.”

24 June, 2025 in Case Study

Mallorca Pledge