Author: Ailin Fei

A scenic view of a rocky hillside by the water, featuring several small, red and black wooden houses surrounded by trees and greenery under a clear blue sky.

26 November, 2024 in Tip

Collaborating with Neighboring Destinations

A hand holds a circular piece of glass against a vibrant sunset sky, capturing the warm hues of orange and yellow. The glass appears to contain a textured design that resembles a wolf's head.

26 November, 2024 in Tip

Educating Visitors Through Gamification

A poster promoting the Killarney Coffee Cup Project, an initiative to reduce single-use coffee cups in the Killarney area. The poster shows options for people to choose from, such as bringing their own reusable cup, purchasing a reusable 2GoCup, or sitting in and enjoying their coffee without a disposable cup.

10 November, 2024 in Spotlight

Killarney

A colorful display structure with intersecting rectangular panels stands in front of modern architecture and a water feature in Valencia. The panels read "VALENCIA 2022," "EUROPEAN CAPITAL," "OF SMART TOURISM," each in different colors and fonts, celebrating Valencia's recognition as the European Capital of Smart Tourism.

10 November, 2024 in Case Study

Valencia’s Sustainable Tourism Awareness Campaign

A blue graphic with the heading "Research Insight" in yellow text, featuring the quote "By emphasizing the environmental benefits of using public transport, DMOs can encourage responsible travel behaviors." In the bottom left corner, there is a white suitcase icon with a leaf and the text "Travel with Care."

10 November, 2024 in Insight

What helps travelers choose public transport?

A city intersection with a designated red bike lane in the Netherlands. Two cyclists wait at a crosswalk, surrounded by buildings, trees, parked cars, and traffic signs. The bike path is clearly marked, and there are separate traffic signals for cyclists.

10 November, 2024 in Tip

Encouraging Visitors to Bike

“Leveraging augmented reality and virtual reality fosters responsible travel behavior among tourists.”

10 November, 2024 in Insight

Using AR & VR to promote cultural involvement

Gravesend, Kent, Towns like This...

10 November, 2024 in Spotlight

Gravesham

An illustrated turtle named Flynn welcomes visitors to Port Aransas and encourages them to help protect the island. Flynn is bright blue with an orange and red shell pattern. Below, Salty the Sea Otter, a plush puppet with a friendly face and brown fur, is introduced. Salty loves the island and emphasizes respecting the environment.

10 November, 2024 in Brief

Mascots and Characters

A person stands inside a blue-tiled room, holding up a smartphone to take a picture of the intricate architectural design. The room features various shades of blue tiles and curved wooden windows.

22 October, 2024 in Brief

Influencers and Responsible Travel