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Brief

Home > Brief
The logo for the HBO Original series 'The White Lotus', featuring a stylized white and yellow lotus flower with intertwining snake-like figures in its center, floating on a dark green surface that resembles water. In the background, an outline of a resort with palm trees and sun loungers is visible in gold.
13 June, 2025 in Brief
“The White Lotus” Effect
Screenshot of the "Act for More Sustainable Tourism" campaign webpage by ONLYLYON, promoting collaborative efforts to transform tourism in Lyon into a more environmentally and socially responsible model.
29 April, 2025 in Brief
Feedback That You Can Use
A white rectangular sign with black lettering stating "NOTICE SHORT-TERM RENTALS ARE STRICTLY PROHIBITED. A SHORT TERM RENTAL IS A STAY OF 30 DAYS OR LESS. VIOLATORS WILL BE PROSECUTED." The sign is affixed to a wooden surface.
10 March, 2025 in Brief
Short-Term Rental Bans
An illustrated turtle named Flynn welcomes visitors to Port Aransas and encourages them to help protect the island. Flynn is bright blue with an orange and red shell pattern. Below, Salty the Sea Otter, a plush puppet with a friendly face and brown fur, is introduced. Salty loves the island and emphasizes respecting the environment.
10 November, 2024 in Brief
Mascots and Characters
A person stands inside a blue-tiled room, holding up a smartphone to take a picture of the intricate architectural design. The room features various shades of blue tiles and curved wooden windows.
22 October, 2024 in Brief
Influencers and Responsible Travel
27 May, 2024 in Brief
Shop Local
27 May, 2024 in Brief
Seasonality and Responsible Travel
Recent Spotlights
  • Aerial view of a forested shoreline in Door County, Wisconsin, with calm blue water and autumn foliage, overlaid with the text “The Door County Pledge: Creating a Sustainable Future.”
    Door County Pledge
    24 June, 2025
  • A woman reads a children’s book titled “Sharing a Shell” to a young boy at a table, where other books and papers are scattered. The boy listens attentively with his head resting on his hand. The background suggests a community or outdoor event with other people and chairs visible.
    Grenada’s Voluntourism
    10 June, 2025
  • A group of people stands on a lush coastal hillside in Hawaiʻi, looking out over the ocean. One person points toward the horizon. The image promotes the Mālama Hawaiʻi initiative with the slogan "Take a Trip That Gives Back."
    Mālama Hawai‘i
    29 May, 2025
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