#3 Respect Nature & Heritage Tag

A person stands on a rocky shoreline holding a waving Canadian flag, with a scenic backdrop of a lake and mountains at sunset. The bold red text "MAPLE LEAVE" is displayed across the image, with "Presented by Canada" written below.

10 March, 2025 in Spotlight

Canada’s Take Your Maple Leave Campaign

A snorkeler wearing a mask, snorkel, and yellow fins swims through a vibrant coral reef, surrounded by a school of orange and brown fish. The clear blue water allows for a stunning view of the marine ecosystem, with colorful corals and various fish species in the background.

04 February, 2025 in Tip

Encouraging Ocean Friendly Travel

A scenic aerial view of Esperance, Australia, featuring rugged rock formations, lush green vegetation, and the deep blue ocean stretching toward the horizon. The golden light of the setting sun casts a warm glow over the landscape. White text in the center reads, "The Esperance Promise," with a tagline below stating, "Esperance. In your element."

04 February, 2025 in Spotlight

The Esperance Promise: Nudging Travel with Care

A stunning aerial view of a lake in Finland, featuring numerous small, tree-covered islands surrounded by calm, reflective waters. The sky is dotted with soft clouds, whose reflections create a mirror-like effect on the lake's surface. The lush greenery contrasts beautifully with the deep blue water, highlighting the serene natural beauty of the region.

04 February, 2025 in Spotlight

Ten routes for exploring Finland responsibly

A scenic view of a rocky hillside by the water, featuring several small, red and black wooden houses surrounded by trees and greenery under a clear blue sky.

26 November, 2024 in Tip

Collaborating with Neighboring Destinations

A hand holds a circular piece of glass against a vibrant sunset sky, capturing the warm hues of orange and yellow. The glass appears to contain a textured design that resembles a wolf's head.

26 November, 2024 in Tip

Educating Visitors Through Gamification

19 November, 2024 in Case Study

AppreciateAZ

A colorful display structure with intersecting rectangular panels stands in front of modern architecture and a water feature in Valencia. The panels read "VALENCIA 2022," "EUROPEAN CAPITAL," "OF SMART TOURISM," each in different colors and fonts, celebrating Valencia's recognition as the European Capital of Smart Tourism.

10 November, 2024 in Case Study

Valencia’s Sustainable Tourism Awareness Campaign

A man sitting on a grassy field, wearing a light-colored shirt and blue pants, smiling as he casually gestures with his hands. In the background, people are relaxing in the park, with buildings and trees visible. The caption at the bottom reads, "I mean, is it even a city?"

22 October, 2024 in Spotlight

Oslo

A scenic aerial view of Lord Howe Island, Australia, showcasing a pristine beach, turquoise lagoon, lush green hills, and towering mountains under a clear blue sky.

22 October, 2024 in Tip

Limiting Visitor Numbers to Manage Overtourism