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A snorkeler wearing a mask, snorkel, and yellow fins swims through a vibrant coral reef, surrounded by a school of orange and brown fish. The clear blue water allows for a stunning view of the marine ecosystem, with colorful corals and various fish species in the background.

04 February, 2025 in Tip

Encouraging Ocean Friendly Travel

A person stands near the edge of a winding, crystal-clear river surrounded by a landscape of golden autumn trees and towering mountains in the background. The sky is a mix of blue and soft clouds, adding depth to the serene natural setting.

04 February, 2025 in Case Study

Policies for good: Car-Free responsible travel

A scenic aerial view of Esperance, Australia, featuring rugged rock formations, lush green vegetation, and the deep blue ocean stretching toward the horizon. The golden light of the setting sun casts a warm glow over the landscape. White text in the center reads, "The Esperance Promise," with a tagline below stating, "Esperance. In your element."

04 February, 2025 in Spotlight

The Esperance Promise: Nudging Travel with Care

A stunning aerial view of a lake in Finland, featuring numerous small, tree-covered islands surrounded by calm, reflective waters. The sky is dotted with soft clouds, whose reflections create a mirror-like effect on the lake's surface. The lush greenery contrasts beautifully with the deep blue water, highlighting the serene natural beauty of the region.

04 February, 2025 in Spotlight

Ten routes for exploring Finland responsibly

A scenic view of a rocky hillside by the water, featuring several small, red and black wooden houses surrounded by trees and greenery under a clear blue sky.

26 November, 2024 in Tip

Collaborating with Neighboring Destinations

A hand holds a circular piece of glass against a vibrant sunset sky, capturing the warm hues of orange and yellow. The glass appears to contain a textured design that resembles a wolf's head.

26 November, 2024 in Tip

Educating Visitors Through Gamification

19 November, 2024 in Case Study

AppreciateAZ

A poster promoting the Killarney Coffee Cup Project, an initiative to reduce single-use coffee cups in the Killarney area. The poster shows options for people to choose from, such as bringing their own reusable cup, purchasing a reusable 2GoCup, or sitting in and enjoying their coffee without a disposable cup.

10 November, 2024 in Spotlight

Killarney

A colorful display structure with intersecting rectangular panels stands in front of modern architecture and a water feature in Valencia. The panels read "VALENCIA 2022," "EUROPEAN CAPITAL," "OF SMART TOURISM," each in different colors and fonts, celebrating Valencia's recognition as the European Capital of Smart Tourism.

10 November, 2024 in Case Study

Valencia’s Sustainable Tourism Awareness Campaign

A city intersection with a designated red bike lane in the Netherlands. Two cyclists wait at a crosswalk, surrounded by buildings, trees, parked cars, and traffic signs. The bike path is clearly marked, and there are separate traffic signals for cyclists.

10 November, 2024 in Tip

Encouraging Visitors to Bike